After discovering her boyfriend is a secret online conspiracy theorist, a skeptical woman flees to Berlin and embraces the very thing she scorns: she begins crafting her own fake online identities.
Oyler’s debut is a sharp, witty critique of the performance of selfhood in the digital age, exploring how easily we adopt curated personas and how the line between authentic and artificial selves becomes irrevocably blurred.
A woman becomes an internet celebrity, famous for her viral posts in a space she calls "the portal." Her entire consciousness is shaped by the relentless, absurd flow of online discourse until a real-world family tragedy forces her to confront the stark difference between digital detachment and profound human connection.
Lockwood masterfully captures the fractured, surreal experience of being Extremely Online and questions whether a life lived for an audience can accommodate genuine private suffering.
This speculative novel alternates between two timelines to deliver a chilling look at the endgame of influencer culture. In 2015, two friends scheme to achieve internet fame. By 2051, one of their descendants is a "legacy influencer" living a Truman Show-esque existence, her entire life contractually broadcast to a global audience.
Followers is a suspenseful and insightful examination of privacy, ambition, and the unnerving cost of monetizing one’s life.
When a down-on-her-luck musician is hired to play for a wealthy mothers' playgroup, she is pulled into the orbit of a "momfluencer" who documents her seemingly perfect life for a legion of adoring followers. Behind the sponsored posts and flawless Instagram grids, however, lies a world of fierce competition, anxiety, and carefully guarded secrets.
Hankin offers a humorous and perceptive look at the commercialization of motherhood and the pressure to perform a happy, aspirational life online.
Daphne Berg has built a successful career as a plus-size influencer, turning self-love into a powerful online brand. But when her estranged childhood friend—now a wealthy socialite—drags her back into her life to be a bridesmaid, Daphne’s curated confidence is tested.
Big Summer blends romance and mystery to explore the difficult work of reconciling a polished online persona with messy, real-world insecurities and relationships.
Emmy Jackson, known to her followers as @the_mamabare, is a wildly successful “instamum” whose career depends on her radical, curated honesty about motherhood. But her version of authenticity is a meticulous performance, and not everyone in her audience is a fan. One person knows a dark secret from Emmy’s past and is determined to make her pay.
This gripping psychological thriller exposes the dangers of parasocial relationships and the terrifying vulnerability that comes with building a brand on your family’s life.
While the narrative centers on Emira Tucker, a young Black woman wrongly accused of kidnapping the white child she babysits, the novel’s engine is her employer, Alix Chamberlain. Alix is a blogger and influencer who sees the world—and every person in it—as potential content.
The novel brilliantly dissects the influencer mindset, showing how Alix’s obsession with crafting a personal brand of "woke" perfection drives her to exploit Emira’s crisis in a misguided, and ultimately damaging, attempt to control her own narrative.
April May becomes an overnight global celebrity after her video of a mysterious giant robot statue goes viral. She is immediately thrust into the center of a worldwide media storm, forced to navigate the dizzying highs of fame and the crushing weight of being a spokesperson for humanity.
Green’s novel is a compelling exploration of accidental influence, the creation of online communities, and the immense pressure placed on those who capture the internet’s attention.
This biting satire plunges into the world of wellness influencing and female-led startups. Maren and Devin, co-founders of a lifestyle platform called Richual, promote a brand of performative self-care and commodified feminism. When a crisis hits, their carefully constructed empire of empowerment-as-marketing begins to crumble.
Stein sharply critiques how influencer culture co-opts social justice language and personal vulnerability for commercial gain.
Anya St. Clair is a fashion editor determined to climb the ranks at her magazine and become a bona fide style influencer. Her problem? The competition is fierce. Her solution? Murder.
This darkly comedic thriller blends The Devil Wears Prada with American Psycho, satirizing the cutthroat world of fashion media where social media status is everything and one’s personal brand is worth killing for.
For years, superstar actress Whitman "Win" Tagore and dashing heir Leo Milanowski have maintained a convincing public romance for the cameras. In reality, it’s a meticulously planned PR stunt to control their narratives and boost their careers.
The novel provides a fascinating look at influence on a celebrity scale, examining the emotional toll of curating a flawless, fake relationship for a global audience that demands authenticity.
Shelley Stone is a Silicon Valley CEO, a tech visionary, and a proto-influencer whose brand is her own hyper-optimized, flawless life. Her company, a "personal optimization" consultancy, is built on her image as a woman who can do it all.
But when she suffers a "glitch"—a moment of memory loss that suggests a past life she can't recall—her perfectly curated existence threatens to unravel. The novel is a sharp satire of the "girlboss" mythos and the relentless performance required to maintain an influential public-facing life.